They can give incentives to buy more," she said. "The more people who are signed up through MSDN, Microsoft knows about them they can market to them. MSDN provides an effective way for Microsoft to reach and renew customers, said analyst Melissa Webster, research director at IDC. The Universal program costs $2,799, but promotions bring the price down, according to Microsoft. Subscribers also will be offered special upgrade pricing to the Team Suite. Microsoft is encouraging Visual Studio customers to subscribe to the existing MSDN Universal plan to receive a no-cost upgrade to a role-based Team System product when those products ships. The Professional tool with an MSDN Professional subscription is priced at $1,199 and $799 for renewals. The Premium subscription with Professional Edition costs $2,499 and $1,999 for renewals. MSDN subscriptions will be offered with Visual Studio Professional Edition. The higher level Premium release offers all the features of the Professional subscription but adds development and testing licenses for Windows Server System and Office 2003. The Professional subscription will feature testing and development licenses for Windows operating systems as well as phone support, a secure download area, and early access to betas and Community Technology Previews. Two annual subscription levels are being introduced with the release of Visual Studio 2005: Professional and Premium offerings.
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